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Skillsoft Course

BEN U SKILLS IT/Soft Skills

COURSE NAME
The People and Planning in Marketing
DESCRIPTION

** This Skillsoft course is rated for EVERYONE use ** The elements of the traditional marketing mix form important strategic cornerstones of any marketing activity. However, this traditional marketing mix fails to address two very important aspects of marketing: planning and people. In this course, you'll learn about the importance of linking marketing activities to an organization's overall strategic objectives and the difference between strategic and tactical marketing. You'll also learn about the key planning activities: market research, budgeting, development and execution, and evaluation. Finally, the importance of employee engagement and internal branding are also discussed as the key aspects of the people element.

DURATION
31 minutes
Once you click on Register, you will need to sign in using your NUID and EEID at KP Learn, then you will begin your course.