Certifications
Non-Clinical
Google Digital Marketing
Google Digital Marketing and E-commerce Certificate
This program is ideal for anyone looking to start an entry-level role in the exciting field of online marketing. Whether you’re launching a new career or aiming to enhance your current skills, this program provides a structured path to mastering key digital marketing and e-commerce techniques.
What You’ll Learn
- Digital Marketing Basics: Attract and engage customers using channels like search engine optimization (SEO) and email marketing.
- Performance Measurement: Gain skills in measuring marketing performance with analytics and turning data into actionable insights.
- E-Commerce Management: Build and manage online stores, analyze performance, and develop strategies to boost customer loyalty.
Program Benefits
- Demonstrate your skills with portfolio-ready projects.
- Earn a certificate recognized by employers.
- Prepare for roles such as Marketing Coordinator, E-commerce Associate, and Paid Search Specialist.
Courses
- Foundations of Digital Marketing and E-commerce – 18 hrs.
- Attract and Engage Customers with Digital Marketing – 21 hrs.
- From Likes to Leads: Interact with Customers Online – 28 hrs.
- Think Outside the Inbox: Email Marketing – 25 hrs.
- Assess for Success: Marketing Analytics and Measurement – 27 hrs.
- Make the Sale: Build, Launch, and Manage E-commerce Stores – 23 hrs.
- Satisfaction Guaranteed: Develop Customer Loyalty Online – 31 hrs.
Who Should Enroll?
The Google Digital Marketing & E-commerce Certificate is a great opportunity for anyone interested in pursuing a career in digital marketing and the buying and selling of goods and services online. This program is designed for individuals eager to learn about essential digital marketing concepts and strategies, including social media, and marketing analytics. As the online landscape continues to expand, this certificate will provide you with valuable skills and insights to succeed in entry-level positions across a variety of industries.
Google Certificates do not meet the requirements of the Individual Stipend Program.
How Do I Register?
- Review and agree to BHMT’s Student Agreement by clicking on the Get Started button below.
- You will be redirected to the Ocean County College Google – Ben Hudnall Registration.
- New students need to submit an application by following the “New Students” information.
- Returning students can scroll to find their program of choice and clicking “Register”.
Requirements
ELIGIBILITY
PREREQUISITES
COMPUTER
- You must be a KP Union Alliance or Coalition Employee with “active” KP employment status.
- You must have completed your probationary period.
- You must be a benefited employee typically working 20 or more hours per week.
- Must be a BHMT eligible participant.
- Must understand and agree with the BHMT Student Agreement for Participants in Ben Hudnall Memorial Trust Programs.
- None
- Prep and Computer Skills Prior to Applying
- You are required to have a basic knowledge of computer and Internet skills.
- Recommended Computer Specifications
- A reliable computer, up-to-date software, and an Internet connection are the critical components required to ensure the successful completion of your coursework.
- If you don’t have access to a reliable computer, we can lend you one! Learn more.
Unsuccessful Course Completion and Dropped Class Policy
These programs require your time and effort on a consistent basis. You are responsible for communicating with the course provider, instructor, or BHMT if you encounter difficulties. Should you not complete your program successfully or drop before the first day of class, your participation in Trust programs may be suspended for a period of twelve months.